Chris Pirillo, Top Floor Publishing, Aug. 1999, 334 pages.
ISBN: 0-9661032-5-4
This is a comprehensive and content-rich book on e-mail publishing. Chris Pirillio brings his experience to the printed word and offers 70+ pages of appendices that extend the knowledge beyond basics. There are excellent tips to help your decision making. Basic online courtesies are stressed to ensure your success whether you create a newsletter, bulletin board, or discussion group. His listing of online resources and references provides readers with additional information for those who like to peruse beyond the borders of a book.
His use of guest authors writing on their areas of expertise increases the value of this book to the reader. It always helps to listen to those who have learned through personal experience the errors and successes of the business. In addition, his website at http://www.lockergnome.com and the listing of the websites of his editorial contributors extends the benefit of the book.
If you have a need to get your message out to clients or subscribers, take the time to develop a relationship with this book. The relationships that develop with the people on the other side of your e-mail will gain immeasurably.
Rick LeBlanc is an adult educator, web designer and Internet data
junkie. Driven mostly by curiousity, the term lifelong learner is easily
applicable. Add to that a wife and daughter, two cats and two goldfish, and you
see that sleep is not a priority.